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Creating An Optimal Pay Per Click Campaign

What Is Pay Per Click? Pay Per Click is a digital marketing strategy. The most popular PPC service around is Google Adwords and it allows you to display advertisements for your website at the top of Google’s search results. However, the unique aspect about PPC is that you only pay when your ad is clicked.  This can have a very dramatic […]

7 steps to a perfect Pay Per Click campaign

Pay Per Click can be a little daunting, especially for small businesses who don’t know the tactics to use in this type of advertising campaign. PPC expert, Adam Coley, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click (PPC)? Pay Per Click (PPC) is […]