Why you shouldn’t purchase a website from Yell!
Many of us know Yell from the big yellow book which has provided marketing for small, medium and large companies for years in the UK. Most business owners will naturally turn to Yell when setting up a business, in order to help market services or products to potential customers. But with the offline advertising industry declining rapidly and online advertising […]
The next generation of pirates are targeting shipping companies…
…but not in the way you would expect. Gone are the days where pirates need to actually board a vessel to steal or demand a ransom. They are now turning to hacking shipping companies computer systems in order to install malicious software. When security company CyberKeel analyzed a medium-sized shipping companies emails, they made a shocking discovery. They found that […]
7 steps to a perfect Pay Per Click campaign
Pay Per Click can be a little daunting, especially for small businesses who don’t know the tactics to use in this type of advertising campaign. PPC expert, Adam Coley, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click (PPC)? Pay Per Click (PPC) is […]