Having a responsive website is now crucial to your online success
Responsive web design is a method of designing a website so that it will respond differently depending on the size and the shape of the device that it is
being viewed on. In today’s modern world almost 60% of people surf the internet using a mobile device. Also there is an ever-growing amount of different devices that you can use to browse the internet ranging from large tablets to tiny smartphone screens, so having a responsive website is essential to ensure your website performs and converts.
Improved Conversion Rates
The people who visit your website are going to expect it to work correctly no matter the device they are using or where they are located, If they constantly need to resize and scroll to view each page on your website they are not going to stay interested for long and you will miss out on potential sales. A responsive website can improve conversion rates as it keeps people on your pages for a longer period of time. This makes them far more likely to buy into your service or purchase an item from you.
Without responsive web design you would have to create a separate mobile and desktop versions of your website. Every single time you create a new page or updated an existing one you would have go and apply the same changes to the mobile version of the website. Naturally this would cost a company far more time and money to maintain.
This would not be the case for a responsive website. On a responsive site you only need to maintain one version. Any changes made to it would apply across multiple devices.
Improve Your Search Engine Optimisation (SEO)
Google recommend creating responsive websites and in doing so it can provide a large boost to your SEO efforts. Google will prioritise websites that have responsive design above others and it will improve your position with their search engine which can lead to an increase in the amount of people visiting your website.
Another advantage is that you don’t need to have separate URLs for the desktop and mobiles version of a website. Instead you will have just a single address that all traffic will be directed to. Having one responsive URL for your website can also positively improve your SEO.