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Pattern Limited

GLOBAL TRADE SHOW & EVENT ORGANISERS

The Project
Client
Pattern Limited
Category
Website Design

The Brief

Pattern Limited specialises in organising exhibitions and trade shows globally. They got in touch with us via a recommendation from one of our previous clients. Pattern Limited wanted a more modern design for their website to attract a new audience and to keep on trend. The main requirements for the project were to develop a new, fresh looking website, whilst still retaining the brand-identity and brand values. Develop additional features such as a blog, a greater search functionality and an ability to filter their trade fair listings, making the site more user-friendly and intuitive.

The Process

After discussing their requirements and their business objectives, we suggested designing a site built on the WordPress content management system (CMS). This system allows both the team at Pattern Limited and the trade show organisers to easily add trade fair listings and images to the site along with all the required content. This would mean that the site could be easily updated without having to pay expensive developer costs. We added customised filter and search functions, to enable visitors to the site to find specific trade fairs at specific locations and dates – making the whole experience easier and more intuitive.

The Result

Pattern Limited now have a fresh, modern site which is fully optimised. The backend CMS has enabled the Pattern team to keep the site updated with new listings, images, and content. They can now react to enquires and upload new information quickly, keeping the site relevant and up-to-date. The new search and filter functions make it much easier for both exhibitors and attendees to access the information they need quickly, and without having to scroll through pages of listings.

In line with the new legislation, the Lowaire team ensured that Pattern Limited are now fully GDPR compliant.