Leeds Scaffolding are one of the most reputable Scaffolding companies in the Yorkshire area, providing domestic and commercial scaffolding solutions. The brief that the client provided included giving the brand a renewed look and also to increase conversions and overall visibility.
The Project Brief
The client was looking for a new website that would increase their online visibility online and within search engine results. They also wanted to create a website that would showcase their services and previous jobs in a way that was intuitive for their visitor.
After some bad experiences working with website design and digital marketing agencies previously, we were recommended to the client by a one of our existing clients.
Our team planned to produce an eye-catching design with pages detailing the business whilst integrating call-to-action and lead capture opportunities throughout the website in order to increase conversion rates and overall enquires. We also developed and built the website using the open source CMS (WordPress) which allows a user-friendly back-end for the client to make amendments and updates, as and when required.
Colour & Typography
The Project Outcome
The team at Lowaire Digital worked to create this website with an attractive design and engaging homepage slider, complete with images from the business’ previous scaffolding jobs to demonstrate the expertise of the client. We also included various pages to inform the visitors as to each of the client’s specialties and services. As part of this project, we increased the number of pages across the website in order to educate the visitor and also assure a potential customer of the client’s expertise and attention to detail.
The ‘Projects’ page consists of a gallery that we included to give visitors a sense of the previous jobs completed by the client. These pages combine to inspire and engage visitors to lead to conversions. We also custom built a contact form to increase conversions due to it’s simple design and Google Maps integration to show the business’ premises.
Following the design of the new website, our team at Lowaire now provide ongoing management in regards to the clients Google Ads accounts, resulting in an increase in website traffic and, due to the high quality of the site, a greater number of conversions for the client.
Project Team Members
Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.
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