KBS Group are a London based IT company who provide IT Support, Managed Print Solutions, Data Recovery and Telecommunication solutions within the B2B sector across the United Kingdom and Northern Ireland.
The Project Brief
KBS Capital required a full-service agency to work with them on a multi-point marketing plan in order to drive relevant visitors to their website and pages, whilst increasing conversions and enhancing the overall online visibility of the business.
After an initial consultation at the client’s offices where we advised them on the potential of an Google Ads and Organic Search Optimisation, they then selected our team to lead their paid and organic marketing campaigns. The client was looking for a full-service agency with a personal touch who could guide them through the marketing process and our team were a perfect fit.
The Campaign Results
The team got to work on optimising the client’s Google Ads campaign. We effectively selected keywords to help target the services and areas the client was looking to reach and optimised the parameters of the campaign in order to achieve as many conversions as possible with the client’s budget.
The client was also looking for organic as well as paid marketing, so the team worked with the group to identify areas of the website where improvements could be made to increase the organic ranking of the site. This included creating targeted pages and a more interactive experience for the site.
These changes allow the client to target searchers looking for particular services that they offer and also educate the visitors who do reach their site to lead to a greater number of conversions.
Project Team Members
Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.