With over 10 years of locksmithing services in the Leicestershire area, and 15 years security experience prior to the company’s humble beginnings, JG Locksmiths needed a website that would represent their professionalism, reliability and customer-first service.
The Project Brief
Our team at Lowaire Digital set to work on planning and designing a brand new website that would be the perfect fit for JG Locksmith’s brand identity.
As such, JG Locksmiths needed a site that was easy to navigate and visually appealing, whilst also providing a platform for customer engagement and organic SEO. As such, Lowaire Digital suggested building a site using the WordPress content management system (CMS) due to it’s ease-of-use to update and amend.
The main requirement for the project was to craft a modern, fresh-looking website that would help drive traffic and convert clients, whilst still retaining the JG Locksmith brand and values. However, in terms of design, the client offered us a huge amount of creative freedom – so the team were more than just a little excited to get to work. JG Locksmiths also required a GoogleAdwords campaign to be set up and managed on their behalf.
Colour & Typography
The Project Outcome
Lowaire Digital got to work on a brand new website that would represent JG Locksmiths’ professionalism and reliability, whilst also offering a platform to showcase their customer-first approach to business. Bright yellows and blues were chosen to reflect these themes, alongside an intuitive site design that was both visually appealing and easy-to-navigate.
Links to Facebook, Twitter and previous customer reviews were all added to the site, to help create this sense of connectivity from JG Locksmiths to their customer-base, whilst the team also added extra design touches to the homepage, including animated header icons and contact forms.
The site also provided a platform for Organic SEO, and the team set to work optimising and retouching all content and pages to meet the google SEO requirements, alongside setting up a Google AdWords campaign on behalf of the client.
The team also designed a brand new JG Locksmith logo, in-keeping with the theme of the site whilst also offering a refreshing rebrand that represents the core values of the JG Locksmith business; making their customers feel safe.
Project Team Members
Our team of experts based in Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.
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