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Gastite UK

Gastite® UK

Gastite® UK are one of the country’s leading manufacturers of CSST (Corrugated Stainless Steel Tubing) for gas piping. The company was looking to invigorate their marketing efforts and find a more creative way to harness the interest of their social audiences and gain more traffic to the website with an AdWords campaign.

The Project Brief

The team at Lowaire Digital began by working with the client to create a deep understanding of the project and its unique benefits. We then learnt more about their business goals and their vision for the future of the industry and got to work crafting inspiring and engaging content for their social profiles.

The client was struggling to see a deeper way of connecting with the audience beyond sales messages and product images, which was becoming dull and repetitive for the audience. The team created marketing campaigns that would run over their networks including competitions, games, insights into the Gastite® team and product information that interested the audience. 

The team also worked at improving the traffic to the website with an efficient and targeted Google Ads campaign that aimed to  gain traffic from anyone searching for CSST.

The Campaign Results

The team started by providing the client with a full audit of their Google Ads account. We identified areas of the account where the budget was being wasted and showed Gastite® UK how they could improve their results. We then got to work creating keyword lists and adding irrelevant search terms to the negative keyword lists. We also created new Ad groups to target Adverts to different search terms.

 

 

We also worked with the client to produce more engaging content for social media. We helped them to craft content that would be both informative and encourage engagements and managed their Twitter, Facebook and LinkedIn accounts, scheduling and analysing the results of the posts. 

 

This resulted in a 48% increase in engagement on Facebook for the client and a much stronger social presence through the use of competitions, industry involvement and event promotion. We also helped them to create a company culture on social media through the sharing of images detailing Gastite®’s activities.

Meet Our Team

Our team of experts based in Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.

  • David Taylor
    David Taylor
    Managing Director
  • Adam Coley
    Adam Coley
    Managing Director
  • What About You?
    What About You?
  • David Russell
    David Russell
    Lead Consultant
  • Tracy Jesson
    Tracy Jesson
    Marketing Consultant
  • Cherie Elton
    Cherie Elton
    Marketing Administrator

Tell Us About Your Project

David Taylor
Managing Director

Role & Experience

David has 30 years business experience in the cultural industries both private and public sector working in the UK, Europe, China, Japan, Australia and the USA, David is responsible for strategic overview, financial  controls and HR. He has been MD and financial manager for several companies and created two successful joint venture businesses with UK and USA based multi-national corporations.  With the massive growth of the digital world in the 21st century, David is very familiar with the way marketing and business growth has to adapt and embrace the new ways of developing a growing business.

About David

In his spare time David can be found cooking, swimming or walking the dog (but not at the same time!)

Adam Coley
Managing Director

Role & Experience

A true self-starter and innovator with multi-sector experience having worked in the hospitality, healthcare, recruitment, aviation and the industrial sector. With a proven track record in delivering excellent revenue growth for local, national and global businesses across Europe, through effective lead management along with enhancing profitability through building strong relationships within B2B and B2C markets.

Working across multiple departments including website design and digital marketing, whilst overseeing a team of highly experienced developers and digital marketers. Adam’s primary role at Lowaire Digital is to ensure our client’s projects are delivered on-time, whilst also ensuring we provide excellent customer service and response times as a business. Adam can often be found providing technical support in relation to website hosting, domain names and email accounts alongside building engaging and captivating websites for our clients.

About Adam

With experience working within the NHS and with international organisations, Adam decided to launch Lowaire Digital in April 2014 with the view of providing a better service to clients looking for a transparent website design and digital marketing agency to work with, without the lengthy contracts and agreements associated with traditional agencies.

Adam enjoys learning about artificial intelligence (AI) and new technology in general as well as traveling. At the moment Adam is working towards his level 6 Diploma in Professional Marketing with the Chartered Institute of Marketing.

What About You?

Are you looking for a new position with a forward thinking company who provide flexible working, continued service incentives and personal development? If so, feel free to forward your CV to info@lowaire.com

David Russell
Lead Consultant

Role & Experience

David Russell joined Lowaire Digital in early 2017 and has rapidly grown his client-base due to his extensive understanding of Organic SEO & Paid Media marketing. Starting as an Apprentice Account Manager at Lowaire Digital, David is now a Lead Consultant who works across various departments including Adwords Management, Organic SEO and Website Design.

As well as this, David is also an Adwords certified professional meeting Google’s industry standards and undertakes regular external training in order to progress his knowledge. Client’s enjoy working with David because of his excellent attention to detail, reliability and his prompt support response times.

About David

David enjoys spending time with his friends and family. In his spare time he also enjoys playing and collecting PC based video games and has an avid interest in building and customising computers. When outside of the house he enjoys traveling and visiting his friends and family.

Tracy Jesson
Marketing Consultant

Role & Experience

As a Marketing Consultant at Lowaire Digital, Tracy works across new business development and organic SEO. Developing long-term marketing strategies for our clients which are tailored around individual goals and specifications Tracy is able to identify opportunities for our clients in order to increase website traffic and ultimately overall revenue. Providing a unique mix of both traditional and modern marketing methods to our clients, Tracy plays a key part in our success and growth.

In addition to this, Tracy is a certified Google Adwords professional who also manages our client’s social media campaigns and profiles.

About Tracy

Tracy is a bubbly and ambitious individual who is also a busy mum of one, balancing mum duties with work, walking the dog, going to the gym and practicing her newest addiction, tap dancing! She also tutors Year 6 maths and makes dance costumes for her son and his dance school in her spare time.

Cherie Elton
Marketing Administrator

ROLE & EXPERIENCE

Cherie joined Lowaire Digital in December 2018 as Marketing Consultant with a true passion and desire for Digital Marketing. Prior to joining Lowaire, Cherie worked within the residential and commercial property market for over 6 years dealing primarily with property sales. Within this role, Cherie was also responsible for designing and editing the company website on a regular basis.

In 2017, Cherie took a leap of faith and concluded her career within the property marketing,  in order to begin a new career in marketing. Cherie is very familiar with driving sales and marketing businesses across online platforms i.e. Amazon, eBay, Facebook, and Twitter, just to name a few. As well as this, Cherie is currently working towards her Google Adwords & Google Analytics certification to become Google Accredited.

ABOUT CHERIE

Cherie has a vivacious personality and enjoys dancing, singing on the karaoke, dressing up, cleaning and spending time with family and friends – including the furry ones! Cherie dotes on her Chocolate Labrador and even went as far as getting an in-house camera, just to talk to and see him through the phone whilst she wasn’t there!