Gastite® UK are one of the country’s leading manufacturers of CSST (Corrugated Stainless Steel Tubing) for gas piping. The company was looking to invigorate their marketing efforts and find a more creative way to harness the interest of their social audiences and gain more traffic to the website with an AdWords campaign.
The Project Brief
The team at Lowaire Digital began by working with the client to create a deep understanding of the project and its unique benefits. We then learnt more about their business goals and their vision for the future of the industry and got to work crafting inspiring and engaging content for their social profiles.
The client was struggling to see a deeper way of connecting with the audience beyond sales messages and product images, which was becoming dull and repetitive for the audience. The team created marketing campaigns that would run over their networks including competitions, games, insights into the Gastite® team and product information that interested the audience.
The team also worked at improving the traffic to the website with an efficient and targeted Google Ads campaign that aimed to gain traffic from anyone searching for CSST.
The Campaign Results
The team started by providing the client with a full audit of their Google Ads account. We identified areas of the account where the budget was being wasted and showed Gastite® UK how they could improve their results. We then got to work creating keyword lists and adding irrelevant search terms to the negative keyword lists. We also created new Ad groups to target Adverts to different search terms.
We also worked with the client to produce more engaging content for social media. We helped them to craft content that would be both informative and encourage engagements and managed their Twitter, Facebook and LinkedIn accounts, scheduling and analysing the results of the posts.
This resulted in a 48% increase in engagement on Facebook for the client and a much stronger social presence through the use of competitions, industry involvement and event promotion. We also helped them to create a company culture on social media through the sharing of images detailing Gastite®’s activities.
Meet Our Team
Our team of experts based in Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.