ChemDry Leicester is part of a large US-based franchise and provides carpet, curtain and upholstery cleaning around Leicestershire. The brief provided by the client was to build a new site whilst retaining the look and feel of the original website and brand.
The Project Brief
Our team at Lowaire Digital started the project by creating a concept design for ChemDry based on the previous theme. Once the initial phase was completed and the client was satisfied, we then moved to the development phase which involved integrating a blog, homepage, sliders and call-to-action buttons.
The client required a site that was a modernised and improved version of their current site, using the specific brand guidelines provided by ChemDry. They wanted the site to generate interest in the client’s services and also be a way of displaying reviews to give customer confidence. Using these requirements, the team built a custom site that would go on to increase traffic and generate sales and conversions for the client whilst providing a visually appealing and informative site that the client could be proud of.
Colour & Typography
The Project Outcome
The project outcome is an interesting and engaging website that intuitively follows the visitor’s journey to allow them to learn more about the client’s services and the unique benefits of their cleaning systems in a thorough way. We included sliders to allow the client do display current offers alongside images that represent their cleaning business and inspire customers and potential customers. Visitor engagement is increased through separate pages for each cleaning item and separate pages for home and business cleaning.
The team used the Tonik framework to custom build the theme to incorporate the ChemDry branding in a clean and innovative style. This custom theme allowed us to create a professional site that had a similar aesthetic and feel to the client’s previous website but with many more features and clear, informative pages. We also built the client an engaging contact form complete with Google Map premises integration.
The team has been working with ChemDry Leicester since around February 2017 and the marketing support they have received included many aspects as well as the website development. We have managed to achieve phenomenal marketing results whilst also reducing the client’s marketing outgoings by around 100% as the client came to us from Yell. Working with the client, we have set up a highly successful Google Ads campaign and have also engaged in social media management for the client. Overall this client received a 101% increase in website sessions.
Project Team Members
Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.
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