fbpx

Charnwood Living

Charnwood Living

As a Leicester based website design & digital marketing agency, we worked with the estate agency through the opening of their business to ensure a successful launch. We provided SEO services and website development based on their site, which was coded primarily in HTML.

The Project Brief

We helped the team by driving visitors to a high-quality website to help them create sales and provide the support and service they pride their business on.

We worked with the locally based sales and lettings agents after achieving significant increases in website traffic, relevant visitors and keyword positioning for their sister business, Igloo Living. We worked with the team to provide effective and thorough SEO services, including content creation, technical improvements and updates to the website. We improved the functionality of the website to help create a better experience for visitors, as well as improving the SEO results of the website.

Colour & Typography

COLOUR SCHEME

TYPOGRAPHY

LATO

ABCDEFGHIJHLMNOPQRSTUVMXYZ abcdefghijklmnopqrstuvwxyz

123456789

MONTSERRAT

ABCDEFGHIJHLMNOPQRSTUVMXYZ abcdefghijklmnopqrstuvwxyz

123456789

The Project Outcome

chanrnwood living seo portfolio item

After discussing their requirements and their business objectives, we suggested designing a site built on the WordPress content management system (CMS). The new content management system allows both the team at Pattern Limited and the trade show organisers to easily add trade fair listings and images to the site along with all the required content. This would mean that the site could be easily updated without having to pay expensive developer costs.

 

We added customised filter and search functions, to enable visitors to the site to find specific trade fairs at specific locations and dates – making the whole experience easier and more intuitive. Pattern Limited now have a fresh, modern site which is fully optimised.

 

The backend CMS has enabled the Pattern team to keep the site updated with new listings, images, and content. They can now react to enquires and upload new information quickly, keeping the site relevant and up-to-date. The new search and filter functions make it much easier for both exhibitors and attendees to access the information they need quickly, and without having to scroll through pages of listings.

 

In line with the new legislation, the Lowaire team ensured that Pattern Limited are now fully GDPR compliant.

Project Team Members

Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.

  • David Taylor
    David Taylor
    Managing Director
  • Adam Coley
    Adam Coley
    Managing Director
  • What About You?
    What About You?
  • David Russell
    David Russell
    Lead Consultant
  • Tracy Jesson
    Tracy Jesson
    Marketing Consultant
  • Cherie Elton
    Cherie Elton
    Marketing Administrator

Tell Us About Your Project

David Taylor
Managing Director

Role & Experience

David has 30 years business experience in the cultural industries both private and public sector working in the UK, Europe, China, Japan, Australia and the USA, David is responsible for strategic overview, financial  controls and HR. He has been MD and financial manager for several companies and created two successful joint venture businesses with UK and USA based multi-national corporations.  With the massive growth of the digital world in the 21st century, David is very familiar with the way marketing and business growth has to adapt and embrace the new ways of developing a growing business.

About David

In his spare time David can be found cooking, swimming or walking the dog (but not at the same time!)

Adam Coley
Managing Director

Role & Experience

A true self-starter and innovator with multi-sector experience having worked in the hospitality, healthcare, recruitment, aviation and the industrial sector. With a proven track record in delivering excellent revenue growth for local, national and global businesses across Europe, through effective lead management along with enhancing profitability through building strong relationships within B2B and B2C markets.

Working across multiple departments including website design and digital marketing, whilst overseeing a team of highly experienced developers and digital marketers. Adam’s primary role at Lowaire Digital is to ensure our client’s projects are delivered on-time, whilst also ensuring we provide excellent customer service and response times as a business. Adam can often be found providing technical support in relation to website hosting, domain names and email accounts alongside building engaging and captivating websites for our clients.

About Adam

With experience working within the NHS and with international organisations, Adam decided to launch Lowaire Digital in April 2014 with the view of providing a better service to clients looking for a transparent website design and digital marketing agency to work with, without the lengthy contracts and agreements associated with traditional agencies.

Adam enjoys learning about artificial intelligence (AI) and new technology in general as well as traveling. At the moment Adam is working towards his level 6 Diploma in Professional Marketing with the Chartered Institute of Marketing.

What About You?

Are you looking for a new position with a forward thinking company who provide flexible working, continued service incentives and personal development? If so, feel free to forward your CV to info@lowaire.com

David Russell
Lead Consultant

Role & Experience

David Russell joined Lowaire Digital in early 2017 and has rapidly grown his client-base due to his extensive understanding of Organic SEO & Paid Media marketing. Starting as an Apprentice Account Manager at Lowaire Digital, David is now a Lead Consultant who works across various departments including Adwords Management, Organic SEO and Website Design.

As well as this, David is also an Adwords certified professional meeting Google’s industry standards and undertakes regular external training in order to progress his knowledge. Client’s enjoy working with David because of his excellent attention to detail, reliability and his prompt support response times.

About David

David enjoys spending time with his friends and family. In his spare time he also enjoys playing and collecting PC based video games and has an avid interest in building and customising computers. When outside of the house he enjoys traveling and visiting his friends and family.

Tracy Jesson
Marketing Consultant

Role & Experience

As a Marketing Consultant at Lowaire Digital, Tracy works across new business development and organic SEO. Developing long-term marketing strategies for our clients which are tailored around individual goals and specifications Tracy is able to identify opportunities for our clients in order to increase website traffic and ultimately overall revenue. Providing a unique mix of both traditional and modern marketing methods to our clients, Tracy plays a key part in our success and growth.

In addition to this, Tracy is a certified Google Adwords professional who also manages our client’s social media campaigns and profiles.

About Tracy

Tracy is a bubbly and ambitious individual who is also a busy mum of one, balancing mum duties with work, walking the dog, going to the gym and practicing her newest addiction, tap dancing! She also tutors Year 6 maths and makes dance costumes for her son and his dance school in her spare time.

Cherie Elton
Marketing Administrator

ROLE & EXPERIENCE

Cherie joined Lowaire Digital in December 2018 as Marketing Consultant with a true passion and desire for Digital Marketing. Prior to joining Lowaire, Cherie worked within the residential and commercial property market for over 6 years dealing primarily with property sales. Within this role, Cherie was also responsible for designing and editing the company website on a regular basis.

In 2017, Cherie took a leap of faith and concluded her career within the property marketing,  in order to begin a new career in marketing. Cherie is very familiar with driving sales and marketing businesses across online platforms i.e. Amazon, eBay, Facebook, and Twitter, just to name a few. As well as this, Cherie is currently working towards her Google Adwords & Google Analytics certification to become Google Accredited.

ABOUT CHERIE

Cherie has a vivacious personality and enjoys dancing, singing on the karaoke, dressing up, cleaning and spending time with family and friends – including the furry ones! Cherie dotes on her Chocolate Labrador and even went as far as getting an in-house camera, just to talk to and see him through the phone whilst she wasn’t there!