Hosting some of the Newcastle’s most prestigious and exciting gatherings, from live performances, club nights and exhibitions, to food and drink festivals. The Boiler Shop is perfect for ambitious, memorable events and a broad spectrum of cultural uses and is also a versatile, state of the art venue, which is easily adaptable for multiple uses.
The Project Brief
In November 2018, we were asked by the Boiler Shop based in Newcastle upon Tyme to provide Paid Media/Pay-Per-Click management in order to increase the visibility of events for the venue whilst also increasing overall ticket sales through the use of Google Ads and re-marketing.
The client hadn’t previously used Google Ads prior to working with our team at Lowaire Digital, therefore, before kicking off the campaign we were required to set up the clients Account, Campaigns, Ad groups and tags and on their behalf. Our Paid Media marketing team took the time to fully understand the events which were going to be promoted via Google Ads in order to ensure that the ads we were creating and the audiences we were targeting were as relevant as possible and in-line with the client’s overall specification.
Project Team Members
Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.