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AST Lettings

LOCALLY BASED PROPERTY LETTING AGENTS

The Project
Client
AST Lettings
Technology & platforms
WordPress CMS

The Brief

Local property management company, AST Lettings, based in Loughborough, approached us with a website design project. AST required an updated, fully optimised, customised website, reflecting their brand identity and brand values. The main requirement was that the site would be easy to navigate by clients and potential customers and easy to update by the agents and AST staff. 

The Process

The team at Lowaire, spent time with the team at AST Lettings discussing what was important to them and to their clients. Once they had gained a clear picture of the project, the Lowaire team developed a custom property lettings website which integrated a feature rich backend content management system (CMS) for the agents to use.  The CMS enables both the agents and the AST office staff to add and manage property listings, website content, and tenant bookings. Being able to update property information and keep it in real time was crucial for the company. The CMS developed means that AST can create new listings without the need for costly developers. In addition to creating the custom website, the team at Lowaire provided email migration support and onsite website training for AST Lettings office staff and agents

The Result

The new AST Lettings website has increased their visibility and rankings on search engines. They have seen an increase in enquiries from tenants and also from potential landlords, expanding the geographical reach of the business. AST Lettings agents have been able to fully manage their listings, uploading new images and content easily, keeping their properties up to date and looking freash. For AST Lettings, business has increased as a result of their new fully optimised, customised website.