fbpx

Advance Plumbing

Advance Plumbing

Advance Plumbing provide a swift and reliable 24 hour plumbing service, so they wanted an easy-to-use website that would reflect their dependability. 

The Project Brief

The Director of Advance Plumbing was previously with Yell, paying around £60 per month in hosting costs for a website that didn’t meet expectations – and was barely accessible at all on mobile devices.

The main requirements for the project were, naturally, a reliable website that could be reached via mobile devices – the current most popular way to access the internet worldwide. The client also wanted more effective ways to track site traffic, google rankings and in general, a higher quality website than what had been offered previously. The client was also running Google Ads campaigns which were not yielding many results due to the lack of call-to-action copy across the website. 

Colour & Typography

COLOUR SCHEME

TYPOGRAPHY

RALEWAY

ABCDEFGHIJHLMNOPQRSTUVMXYZ abcdefghijklmnopqrstuvwxyz

123456789

JALDI

ABCDEFGHIJHLMNOPQRSTUVMXYZ abcdefghijklmnopqrstuvwxyz

123456789

The Project Outcome

Advance plumbing website on macbook

The resulting website crafted by the Lowaire Team provided a fresher, more accessible site that – to Advance Plumbing’s specific requirements – was finally able to be viewed on a mobile device! The change included adding a WhatsApp feature to the site, allowing clients immediate accessibility to the Advance Plumbing service.

 

The site freshen-up also included a touch up of the company logo and colour schemes, tranforming the dull dark greens to an appealing light blue, and increasing the logo resolution for better print and digital publishing. A video header was also added to the site.

 

Lowaire handled all of the DNS changes and domain transfer directly with Yell, letting the client keep their peace of mind, and ensuring we could deliver a quality service.

 

Google Analytics, Google Tag Manager, Google Webmaster Tools were also integrated to the site, and Lowaire continue to monitor Google AdWords on behalf of Advance Plumbing.

Project Team Members

Our team of experts based in Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.

  • James Makin
    James Makin
    Content Specialist
  • David Taylor
    David Taylor
    Managing Director
  • Adam Coley
    Adam Coley
    Managing Director
  • What About You?
    What About You?
  • David Russell
    David Russell
    Lead Consultant
  • Ellie Rose
    Ellie Rose
    Marketing Consultant
  • Cherie Elton
    Cherie Elton
    Marketing Administrator

Tell Us About Your Project

James Makin
Content Specialist

Role & Experience

With a background in English Literature & Language at the University of Leicester, succeeded by a Masters of Arts in Media & Advertising, James jumped into the world of Digital Marketing right off the bat – working for a year crafting content and managing social media accounts for a music blog as soon as his studies were over. Writing has always been a passion, and James joined Lowaire in January 2019 as a Website Content specialist, adding his keen eye for detail and wordsmithing talents to the Lowaire Digital repertoire.

About James

If James isn’t sat in front of a computer, he’s probably out enjoying a few civilised pints with friends – or indulging in an epic quest hunting various monsters in his monthly Dungeons & Dragons sessions, although he’d probably never admit it. James is always looking for ways to stretch his writing ability, and always welcomes a challenge – coupled with a slightly OTT perfectionism – which all lends itself perfectly to making sure your content is the best it can be.

David Taylor
Managing Director

Role & Experience

David has 30 years business experience in the cultural industries both private and public sector working in the UK, Europe, China, Japan, Australia and the USA, David is responsible for strategic overview, financial  controls and HR. He has been MD and financial manager for several companies and created two successful joint venture businesses with UK and USA based multi-national corporations.  With the massive growth of the digital world in the 21st century, David is very familiar with the way marketing and business growth has to adapt and embrace the new ways of developing a growing business.

About David

In his spare time David can be found cooking, swimming or walking the dog (but not at the same time!)

Adam Coley
Managing Director

Role & Experience

A true self-starter and innovator with multi-sector experience having worked in the hospitality, healthcare, recruitment, aviation and the industrial sector. With a proven track record in delivering excellent revenue growth for local, national and global businesses across Europe, through effective lead management along with enhancing profitability through building strong relationships within B2B and B2C markets.

Working across multiple departments including website design and digital marketing, whilst overseeing a team of highly experienced developers and digital marketers. Adam’s primary role at Lowaire Digital is to ensure our client’s projects are delivered on-time, whilst also ensuring we provide excellent customer service and response times as a business. Adam can often be found providing technical support in relation to website hosting, domain names and email accounts alongside building engaging and captivating websites for our clients.

About Adam

With experience working within the NHS and with international organisations, Adam decided to launch Lowaire Digital in April 2014 with the view of providing a better service to clients looking for a transparent website design and digital marketing agency to work with, without the lengthy contracts and agreements associated with traditional agencies.

Adam enjoys learning about artificial intelligence (AI) and new technology in general as well as traveling. At the moment Adam is working towards his level 6 Diploma in Professional Marketing with the Chartered Institute of Marketing.

What About You?

Are you looking for a new position with a forward thinking company who provide flexible working, continued service incentives and personal development? If so, feel free to forward your CV to info@lowaire.com

David Russell
Lead Consultant

Role & Experience

David Russell joined Lowaire Digital in early 2017 and has rapidly grown his client-base due to his extensive understanding of Organic SEO & Paid Media marketing. Starting as an Apprentice Account Manager at Lowaire Digital, David is now a Lead Consultant who works across various departments including Adwords Management, Organic SEO and Website Design.

As well as this, David is also an Adwords certified professional meeting Google’s industry standards and undertakes regular external training in order to progress his knowledge. Client’s enjoy working with David because of his excellent attention to detail, reliability and his prompt support response times.

About David

David enjoys spending time with his friends and family. In his spare time he also enjoys playing and collecting PC based video games and has an avid interest in building and customising computers. When outside of the house he enjoys traveling and visiting his friends and family.

Ellie Rose
Marketing Consultant

Role & Experience

Coming soon…

About Ellie

Coming soon…

Cherie Elton
Marketing Administrator

ROLE & EXPERIENCE

Cherie joined Lowaire Digital in December 2018 as Marketing Consultant with a true passion and desire for Digital Marketing. Prior to joining Lowaire, Cherie worked within the residential and commercial property market for over 6 years dealing primarily with property sales. Within this role, Cherie was also responsible for designing and editing the company website on a regular basis.

In 2017, Cherie took a leap of faith and concluded her career within the property marketing,  in order to begin a new career in marketing. Cherie is very familiar with driving sales and marketing businesses across online platforms i.e. Amazon, eBay, Facebook, and Twitter, just to name a few. As well as this, Cherie is currently working towards her Google Adwords & Google Analytics certification to become Google Accredited. 

Cherie is a hard working individual who is praised by clients and colleagues alike for her creativity, innovative ideas and the ability to provide a solution at the drop of a hat. As a highly respected staff member Lowaire Digital, Cherie is exactly the type of staff member you want managing your digital presence.

ABOUT CHERIE

Cherie has a vivacious personality and enjoys dancing, singing on the karaoke, dressing up, cleaning and spending time with family and friends – including the furry ones! Cherie dotes on her Chocolate Labrador and even went as far as getting an in-house camera, just to talk to and see him through the phone whilst she wasn’t there!