Paid Media

PPC Management

Pay Per Click also referred to as PPC has an instant impact and gives your business and brand a much larger reach. It can significantly improve your exposure as a result of being present on the first page of search engine results across platforms such as Google Ads, Facebook Ads and Twitter Ads.

Did you know that on average it costs £ 0 per click

to advertise through Google Ads?

Search PPC

If you're wanting to appear at the top of Google search results when people search keywords related to your services or products? Then our search PPC management service is the perfect option for your business to help you target the right people.

Display PPC

Turn your valuable ‘potential customers’ into ‘loyal customers’ through display pay-per-click advertising. Our team of professionals will help you re-engage users visually who have expressed an interest in your business, services or products through display PPC.

Search + Display

Mixing Search and Display PPC marketing can be a powerful method of marketing. So if you want to increase your visibility within search results whilst also increasing brand awareness and loyalty with existing customers, search and display advertising is the best option for your business.

Auditing & Reporting

We offer comprehensive and detailed account auditing across all major platforms including Google Ads, Facebook Ads & Twitter Ads. Through our auditing process we are able to outline key areas of improvements across your account & campaigns, which can save your business money and customers.

Pay Per Click (PPC)

Pay-Per-Click or PPC, which it’s commonly referred to as, is a paid digital marketing technique that’s utilised by millions of businesses to bring relevant traffic to a website for a small fee each time an advert is clicked.

PPC is a strategic digital marketing method that requires rigorous attention to detail and daily optimisation to ensure it remains relevant to your target audience. Paid Media which includes Google Adwords, Facebook Ads, Twitter Ads and Bing Ads can be very useful if you require quick results and a higher positioning within search results for relevant keywords.

ppc management
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Google Partners

Lowaire Digital are a certified Google Partner which means that our organisation has exceeded Google’s performance targets, training requirements and monthly spend across Google Ads.

We’ve spent well over £200,000 on Google Ads at Lowaire Digital among our clients over the last few years, but we’ve made a lot more for our clients in overall business revenue. 

ROI Focused Management

Regardless of the industry you work in, our experienced team at Lowaire can to tailor a comprehensive paid marketing plan which works for you and your business objectives.

Best of all, paid marketing is highly effective and scalable, allowing you to increase and decrease your paid marketing budget as and when required, through our flexible PPC management packages. Ready to get started? If so, complete our PPC management calculator below for a forecast report of your expected ROI as well as a full breakdown of our management fees, based on your overall monthly paid marketing budget.

PPC Management Fees

PPC management of accounts with an ad spend of <£1,000 per month

If your monthly Google Ads spend is £1,000 or less, our management fee will be based on a percentage of your monthly spend. This is typically 18% of your monthly spend based on a 6-month contractual agreement or 23% based on a rolling monthly agreement. While this may sound like a high percentage, in reality the monthly cost is £180 – £230 per month, which typically means our team will spend around 10 hours per month working on your campaigns. If you would like to manage your own pay-per-click accounts, then we can also provide the required PPC training, tailored to your specific requirements. 


During this practical Google Ads training session, you (or your in-house team) will learn how to set-up and manage your PPC campaigns. You will also learn the tricks and tips used by our team of accredited Ads professionals with years of industry experience. If required, you could also contract us to set-up your campaigns for you, which you then can manage yourself.

Ad spend of £1,000 – £10,000 per month – our pay-per-click management service

If you are currently, or are intending to spend more than £1,000 per month on your ad spend then we can often make savings of 25-50% by us managing your PPC account for you (or by switching from your existing agency). Our savings are mainly made by daily optimisation of your account, campaigns, keywords and Ad groups, which helps to increase your keyword Quality Scores, thus reducing the cost-per-click (CPC) you have to pay to Google. 


We also have tried and tested optimisation methods, which allows us to weed out the parts of your account that wastes money and redirect your budget to the highest performing campaigns. Our technical audit will allow us to identify these savings and help you understand our approach and witness our expertise in practice. We will then present the findings of your audit, during your consultation alongside an estimated saving based on our proposed changes. We will also make recommendations on how much time will be required to set-up and manage your account on an ongoing basis:


  • Our team will determine the number of set-up days required for your account (typically 3-6 days). We normally include Bing and Facebook retargeting for most of our projects.
  • We agree on a number of management days per month (typically 3-6 days). Most of our fully managed contracts are for at least 3 management days per month, with ecommerce and larger sites requiring more than 5 days per month.
  • We will outline any additional services you may require, for example, improvements to your conversion tracking and Analytics, the creation of Shopping feeds, use of third-party software such as feed management software for Shopping ads and other channels.
  • Our PPC set-up fee can either be invoiced upfront or spread over the duration of your contract/agreement with us, depending on your preference.

Management of larger accounts spending more than £10,000 per month

For accounts with a monthly ad spend in excess of £15,000, you can either opt for a specific number of days per month or we can calculate your monthly fee based on 12% of your initial monthly budget. This is then fixed so that we get the same monthly fee irrespective of how much you spend in the future. This is a great incentive for us to save you more money, rather than increasing your spend so we get a higher rate of commission, which is often what other agencies tend to do.


Discounts for Charities

Did you know that we also offer a 20% discount off all our charges for registered charities. We can also help you apply for a Google Grant of $10,000 per month which we can use to drive traffic to your site and generate more revenue for your organisation.

Some of Our Previous Work

Developed by our experienced development team based in Leicestershire...

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