Content Marketing Strategies

Content Marketing Services

We will create content marketing strategies for your business. We will also tailor content to your industry in order to give your website maximum exposure. Our experts will help with your content marketing and on-page SEO efforts in order to make sure your website is appearing where you most need it to.

The creation of new, dynamic content for your website is vital to the success of your business. Search engines and consumers alike favour sites that are updated frequently with new and interesting content.

Many companies struggle to commit the necessary resources required to keep their websites engaging and up to date. As a result it can leave regular visitors stranded. This also results in search engines visiting less frequently, which results in a reduction in rankings.

Marketing Automation

Our aim is to create content that supports visitors at each stage of the buying cycle, even those that have already made a purchase. Using Marketing Automation Software (MAS), we deliver content adapted to individual visitors, increasing the chance of a sale or lead. Find out more about MAS and integration by contacting us today.

Data Driven Website Content

We will highlight areas of interest as determined by the wider public and your competitors and advise you on how best to increase your share of voice. We frequently create ‘How-to’ guides and infographics for our clients. This raises brand awareness and attracts new visitors that may have otherwise been lost to a competitor.

Content Marketing Services

A content strategy is designed specifically for your business. This ensures that your content is frequently refreshed and updated, essentially securing your status as a respectable, authoritative figure in your industry.

Furthermore, an editorial calendar can assist you to schedule all of your dynamic web content including blogs, news updates and infographics. A content plan will keep visitors and search engines returning.
We have experience in:

  • Business blog creation and development
  • CMS Development
  • Re-purposing content for different channels
  • Company news updates
  • Infographics and other visual content such as video and image optimisation
  • Press releases
  • Message boards and forums
  • Informative web content creation, such as “how to” or “Top 10” lists, which are highly linkable
  • Management of articles and web content on social media sites like Digg, Delicious and Technorati