fbpx

Improving The SEO Of Your Blog Posts

search engine optimization

Improving The SEO Of Your Blog Posts

Search engines love websites that are regularly updated with fresh content.  Monthly, weekly or even daily blog posts can provide a nice SEO boost to your website. However the topic you’re writing about is not the only aspect you should consider. You must also ensure that each of your blog posts are well written and search engine optimised. This guide […]

How To Remove Referral Spam From Google Analytics (GA)

If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it. This solution has several steps that include: Creating an Unfiltered View […]

8 Best Practices For Canonicalization

Canonicalization sounds like a process for recognizing sainthood, or maybe a training course in aiming large projectile weapons. But it’s actually one of the most important aspects of organic SEO. Good canonicalization means search engines crawl more pages of your site; it means that link authority and PageRank get consolidated, so you have a stronger link profile; and it means […]

Top 5 SEO Apps To Help Your Business

Mobile apps are created to make our lives easier, especially for those who are constantly on-the-go (as most business owners/managers are) and thus the following recommendations will allow you to better manage your website marketing campaigns while away from the office. Downloading an SEO app from the following list will keep you connected wherever you are at any time of […]

SEO and Social Media

Social media marketing and SEO are two tightly interwoven strategies. Both are inbound strategies that focus on creating an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can seriously improve your social media reach. This is vital, as most search marketers will tell […]

The Importance of Anchor Text in Backlinks

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide […]

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that these types of website links provide better SEO value on the whole than relative links. Many believe that these types of links have less potential for getting messed up when search engines index […]

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention […]