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shipping containers

The next generation of pirates are targeting shipping companies…

…but not in the way you would expect. Gone are the days where pirates need to actually board a vessel to steal or demand a ransom. They are now turning to hacking shipping companies computer systems in order to install malicious software. When security company CyberKeel analyzed a medium-sized shipping companies emails, they made a shocking discovery. They found that […]

amazon echo

Amazon sets to replace your landline phone

Amazon’s Echo devices can already control the lights in your house, make you a coffee when you wake up in the morning and deliver things straight to your door, all through a simple voice command. In an announcement last week, Amazon has unveiled a feature made to compete against services such as Skype and even your landline telephone, as users of […]

Google Acquires Fabric, a Mobile App Development Platform

Fabric, one of the most popular mobile development platforms, has been acquired by Google. The company made the announcement on its blog today, but did not disclose anything further about the acquisition other than to say the Fabric team will be working directly with Google’s Firebase team. In addition, the suite of tools developed by Fabric will be making their […]

How Your Smaller Business Can Compete in the SEO Big League

Sometimes, SEO can seem like a bit of a struggle. Unless your business has found a niche that no other company has tapped in to, there are always going to be the big players in your industry that seemingly dominate the Google search. Yes, the larger companies (those that are nationwide or worldwide and seem to have the monopoly), are […]

Why spending less on paid search marketing can lead to a better website experience

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time. Paid search marketing is okay. Organic […]

Are you ready? 2017 is going to be the year of mobile devices

Last year, mobile devices overtook desktop computers as the primary device to access websites. Although desktop searches remained on a very high level on Google, even more people used their mobile phones to search Google. Having a mobile website is no longer an option. It is a necessity. In this article, we’ll show you how to prepare your website for […]

Now you can try Amazon Echo and Alexa in your web browser

If you’ve heard about the Amazon Echo and have been wondering what it’s like to use it before committing to buying one, there’s now an online tool that lets you test it out as much as you want, right in your browser. It’s called Echosim, and all you need to use it is an Amazon account to log in. Once you’ve […]

8 Best Practices For Canonicalization

Canonicalization sounds like a process for recognizing sainthood, or maybe a training course in aiming large projectile weapons. But it’s actually one of the most important aspects of organic SEO. Good canonicalization means search engines crawl more pages of your site; it means that link authority and PageRank get consolidated, so you have a stronger link profile; and it means […]

What Google’s Mobile-First Indexing Means to You and Your Website

This month Google made a major announcement on the future of search and stated it would break away from the traditional desktop search index (aka database of websites and blogs) and move to a mobile-first search index. Google indicated this shift was coming at industry conferences, but made the change official with an article on the Google Webmaster Central Blog on […]

Content Strategy vs Content Marketing

While the roles of content strategy and content marketing can overlap, their differences are significant. Yet, if Google has it confused, it’s no wonder other people are getting it wrong, especially if they haven’t worked in or with both fields. So does it matter if they get confused? I believe it does. Here’s my case as to why. When I’m […]