Mobile apps are created to make our lives easier, especially for those who are constantly on-the-go (as most business owners/managers are) and thus the following recommendations will allow you to better manage your website marketing campaigns while away from the office. Downloading an SEO app from the following list will keep you connected wherever you are at any time of day.
5 SEO App Recommendations for Businesses Managing the SEO of their Own Website
1. Google Analytics App – Android
This one is a no-brainer. When it comes to SEO having your website’s Google Analytics in the palm of your hands to access anywhere at anytime allows you to check in when inspiration strikes.
2. Dashboard for Google Analytics – iPhone/iPad
If you’re an iPhone/iPad user then you need not go without your most important Google Analytics data. Dashboard accesses your Google Analytics and displays your primary performance indicators, including real time information which is extremely important for those businesses that are monitoring live content campaigns. The performance tracking of “red, yellow, green” on the interface isn’t an homage to Bob Marley, it simply offers a quick and easy way to view your site’s position in relation to the goals you have set in your Analytics. Dashboard for Google Analytics is useful and a pleasure to use.
3. SEO Pro – iPhone/iPad
Keep track of all the big identifiers that you use to monitor your website’s performance with SEO Pro. It tracks and displays the SEO “Big Three” of PageRank, Alexa Score, MozRank, in addition to the usual suspects along with social media markers for the Social “Big Four” of Twitter, Facebook, LinkedIn, and Google+.
4. HubSpot – Android/iPhone/iPad
The HubSpot app offers so much more than the delivery of analytical data – it truly puts tracking into the context of overall online marketing. The Marketing Grader interface provides you with a score in regards to your blogging, social media, lead generation, mobile optimization, and of course SEO. The lead generation capabilities allow you to act on your website’s customer acquisition opportunities and tie your entire staff into the process. This is a definite must-have app for SEO and all of the business that comes along with strong organic search performance.
5. SECockpit SEO Keyword Research Tool – iPhone/iPad
SECockpit isn’t pretty but it is as basic as it comes when it comes to downloading an app that can help you perform keyword research on the fly. The bland interface only serves to ease the process so that you can get to the nitty-gritty of your keyword prospecting. I’ve compared the results of SECockpit to the Google AdWords Keyword Planner on numerous occasions and have found that the numbers indeed match-up. You may get bored when navigating this app but your keyword research efficiency will improve and that in itself is exciting stuff.